For the second year in a row, The Navy Pier in Chicago played host to Instore Magazine’s Smart Jewelry show held April 25-27, 2010. Instore Magazine is the leading trade publication for the jewelry industry. The Smart Show, in addition to the business that took place on the show floor, also ran numerous educational sessions that catered to all aspects of the jewelry industry.

Once again, the speaker chosen by the Instore staff to lecture on jewelry store lighting was Howard Gurock, co-president of jewelry lighting manufacturer Econo-Lite Products.  One of the highlights of the class was the segment on LED lighting. Gurock gave a detailed explanation on how LED fixtures are made, discussed the differences between high quality and low quality LED’s, high powered and low powered diodes and the plusses and minuses of using LED fixtures in a jewelry store. 

On display at the Econo-Lite booth was their brand new LED recessed fixtures that can easily install into any type of ceiling.  At a mere 18 watts, the lights create no heat and project a pure, crisp white light that makes diamonds and other jewelry project a brilliance that is guaranteed to attract attention. With an industry leading five (5) year warranty, these fixtures have set the standard by which all other recessed LED lights for jewelry stores should be judged. These amazing lights are also available in a track version that can install in almost any existing track.

In addition to the new LED overhead lights on display, Econo-Lite was also demonstrating their much publicized incase LED Vantage showcase lights. These lights, which were featured in the February 2010 edition of Instore Magazine , are the perfect blend of color and power and emit a beautiful white light free on unnatural blue tones. Simple to install, and custom made to fit any showcase at no additional cost, these state of the art lights are a quick and convenient way to give your existing showcases an instant makeover. All of the shows attendees who saw the LED Vantage light were amazed at how it transforms and ordinary showcase into something extraordinary.

Information about the LED Vantage© can be obtained by calling 800-345-9652 .