For the second year in a row, The Navy Pier in Chicago played host to Instore Magazine’s Smart Jewelry show held April 25-27, 2010. Instore Magazine is the leading trade publication for the jewelry industry. The Smart Show, in addition to the business that took place on the show floor, also ran numerous educational sessions that catered to all aspects of the jewelry industry.

Once again, the speaker chosen by the Instore staff to lecture on jewelry store lighting was Howard Gurock, co-president of jewelry lighting manufacturer Econo-Lite Products.  One of the highlights of the class was the segment on LED lighting. Gurock gave a detailed explanation on how LED fixtures are made, discussed the differences between high quality and low quality LED’s, high powered and low powered diodes and the plusses and minuses of using LED fixtures in a jewelry store. 

On display at the Econo-Lite booth was their brand new LED recessed fixtures that can easily install into any type of ceiling.  At a mere 18 watts, the lights create no heat and project a pure, crisp white light that makes diamonds and other jewelry project a brilliance that is guaranteed to attract attention. With an industry leading five (5) year warranty, these fixtures have set the standard by which all other recessed LED lights for jewelry stores should be judged. These amazing lights are also available in a track version that can install in almost any existing track.

In addition to the new LED overhead lights on display, Econo-Lite was also demonstrating their much publicized incase LED Vantage showcase lights. These lights, which were featured in the February 2010 edition of Instore Magazine , are the perfect blend of color and power and emit a beautiful white light free on unnatural blue tones. Simple to install, and custom made to fit any showcase at no additional cost, these state of the art lights are a quick and convenient way to give your existing showcases an instant makeover. All of the shows attendees who saw the LED Vantage light were amazed at how it transforms and ordinary showcase into something extraordinary.

Information about the LED Vantage© can be obtained by calling 800-345-9652 .

Instore Magazine’s February issue shines the spotlight on superior jewelry lighting by Econo-Lite, the jewelry lighting division of Eco-Lite products.  Econo-Lite’s LED Vantage©, part of the Color Perfect Jewelry Lighting System, was highlighted for offering white, crisp light which maximizes a diamond’s fire and brilliance.

LED Vantage © by Econo-Lite offers custom made LED strips which contain sophisticated processors and regulators to ensure that the color and power of the light remains consistent.  Furthermore, the processors keep each diode running at the same color and power, end-to-end, so the left side of the strip looks exactly the same as the right side.  The end result, as noted by Instore Magazine, “Diamonds and jewelry look fantastic inside the case and above the glass where the sale is made.”

Jewelry store owners appreciate not only the quality and integrity LED Vantage© brings to their showcase, but the simplicity and ease with which the system can be installed. The system is custom made to fit inside of any showcase and is secured using Econo-Lite’s patented spring-loaded technology.  Each LED strip is custom made for each customer, at no extra charge, to fit perfectly inside of any showcase, any style.

The diodes used in Econo-Lite’s showcase LED lighting are another premium feature of the LED Vantage©.   The diodes are high powered LED diodes which are configured in such a way that if one were to ever go out, the rest of the diodes (lights) will remain nice and bright.  The advanced, wireless connections between LED strips also permit the showcase LED fixture to be repaired, if necessary, without the need to return the fixture so that the jewelry store owner will not be without lighting for weeks on end as is the case with other companies.

Information about the LED Vantage© can be obtained by calling 800-345-9652 or by logging on to http://www.jewelry-lighting.com/

The delicate design of an estate piece or a newly cut diamond, each special in their own way, deserve to be displayed under the latest LED jewelry lighting technology.

Now, more than ever, the presentation of jewelry products can turn a “just browsing” customer into a real “buyer”.  With Econo-Lite LED showcase lighting; each jewelry piece is presented with a balance of consistent light, color and intensity, bringing out the character of the piece.

LED Jewelry Lighting, “Color Perfect”

Econo-Lite LED showcase fixtures used with our ceramic metal halide overhead lights provide 300% more power than halogen or incandescent bulbs.  Unlike other LED showcase fixtures, we use the highest quality LED diodes specially designed for us so there will be no variation in the color of the strips.  A crisp white light, free of unnatural tones is generated.  Each LED jewelry lighting showcase fixture is custom made at NO EXTRA CHARGE to fit perfectly to the inside of your case.

Econo-Lite Makes a Positive Impact on Sales

In all price ranges, the true color, tone, angle and sparkle of a piece of jewelry is crucial to a sale.  At Econo-Lite LED jewelry lighting, we have researched extensively the design of our products and the effect on their performance to ensure that you will have an advantage over the competition.

Call today at 1-800-345-9652 or contact us at Econo-Lite and we will send you a LED showcase light to use FREE for one month.  We also offer a free lighting analysis of your place of business to develop a lighting plan specifically designed for your needs.  At Econo-Lite, we take great pride in your success.