One of the hottest seminars was called “Show Off! The Best in Diamond Lighting and Display” where the industries top experts were chosen to educate the audience regarding the best ways to sell diamonds and other jewelry, as well as sharing winning sales techniques.  It is known in the industry that closing just one more person per ten customers can result in as much as an 80% increase in profits and this seminar aimed to give the attendees the tools needed to reach that goal.

The moderator of the seminar was industry icon Shane Decker, President of Ex-Sell-Ence, Shane Decker Sales Academy who has provided much sought-after sales training for more than 3,000 stores worldwide. The two experts chosen were Larry Johnson, Senior Vice President of Business Planning at Pacific Northern, Inc., and author of the bestselling book, ”The Complete Guide To Effective Jewelry Display” and a recognized expert in the field of jewelry merchandising. The other expert was Howard Gurock, President of Econo-Lite, the leading supplier of energy-efficient, product-enhancing lighting to jewelry stores and a much sought out lecturer on the subject of how proper lighting can increase sales.

LED Lighting for Jewelry Stores

One of the highlights of the seminar was the segment on LED lighting. Gurock explained the process by which LED fixtures are made, discussed how to differentiate between high quality and low quality LED’s, how to determine if an LED is well made and the type of LED that should and should not be used in a jewelry store. All in attendance were interested to learn that different color temperatures of LED diodes deliver different wavelengths of light and depending upon which wavelength was used for a diamonds could be the difference between the diamond looking brilliant and dazzling or dull and boring.

One member of the audience interested in learning more about LED lighting was Keely Grice, President of Grice Showcase & Display Mfg., Inc., one of the leading manufacturers of showcases for the jewelry industry. Grice commented that the  “seminar was extremely informative and more importantly was understandable by those in attendance. Many of these “so-called” lighting seminars I have been in attendance have been“ way over the average jewelers head” with statistics and technical information that was / is not needed for the jeweler. Howard Gurock presented the information in basic layman’s terms and also provided important information without going overboard. His presentation was concise and to the point. The question and answer section continued the same strategy of informative easy to understand topics and answers.  When our client’s at Grice ask questions of and or about lighting I refer them to Howard at Econo-Lite due to, most importantly, the quality of the product and the fair prices they offer along with their knowledge of current lighting on the market in our industry.

All of the attendees walked away with great sales and selling tips, ideas and techniques from Shane Decker, Larry Johnson and Howard Gurock that could be easily and immediately incorporated into their operations.

Once again, the speaker chosen by the Instore staff to lecture on jewelry store lighting was Howard Gurock, co-president of jewelry lighting manufacturer Econo-Lite Products.  One of the highlights of the class was the segment on LED lighting. Gurock gave a detailed explanation on how LED fixtures are made, discussed the differences between high quality and low quality LED’s, high powered and low powered diodes and the plusses and minuses of using LED fixtures in a jewelry store. 

On display at the Econo-Lite booth was their brand new LED recessed fixtures that can easily install into any type of ceiling.  At a mere 18 watts, the lights create no heat and project a pure, crisp white light that makes diamonds and other jewelry project a brilliance that is guaranteed to attract attention. With an industry leading five (5) year warranty, these fixtures have set the standard by which all other recessed LED lights for jewelry stores should be judged. These amazing lights are also available in a track version that can install in almost any existing track.

In addition to the new LED overhead lights on display, Econo-Lite was also demonstrating their much publicized incase LED Vantage showcase lights. These lights, which were featured in the February 2010 edition of Instore Magazine , are the perfect blend of color and power and emit a beautiful white light free on unnatural blue tones. Simple to install, and custom made to fit any showcase at no additional cost, these state of the art lights are a quick and convenient way to give your existing showcases an instant makeover. All of the shows attendees who saw the LED Vantage light were amazed at how it transforms and ordinary showcase into something extraordinary.

Information about the LED Vantage© can be obtained by calling 800-345-9652 .

LED Vantage © by Econo-Lite offers custom made LED strips which contain sophisticated processors and regulators to ensure that the color and power of the light remains consistent.  Furthermore, the processors keep each diode running at the same color and power, end-to-end, so the left side of the strip looks exactly the same as the right side.  The end result, as noted by Instore Magazine, “Diamonds and jewelry look fantastic inside the case and above the glass where the sale is made.”

Jewelry store owners appreciate not only the quality and integrity LED Vantage© brings to their showcase, but the simplicity and ease with which the system can be installed. The system is custom made to fit inside of any showcase and is secured using Econo-Lite’s patented spring-loaded technology.  Each LED strip is custom made for each customer, at no extra charge, to fit perfectly inside of any showcase, any style.

The diodes used in Econo-Lite’s showcase LED lighting are another premium feature of the LED Vantage©.   The diodes are high powered LED diodes which are configured in such a way that if one were to ever go out, the rest of the diodes (lights) will remain nice and bright.  The advanced, wireless connections between LED strips also permit the showcase LED fixture to be repaired, if necessary, without the need to return the fixture so that the jewelry store owner will not be without lighting for weeks on end as is the case with other companies.

Information about the LED Vantage© can be obtained by calling 800-345-9652 or by logging on to http://www.jewelry-lighting.com/

In 2009, Econo-Lite has had some of the best deals on showcase LED lighting, our lighting solution specifically for jewelry stores. Our number of special “insider” sales for subscribers to our mailing list were a huge success as clients continue to rave about our line of jewelry lighting solutions, paired with our attentive costumer service.

Check Out Our Newest LED Lighting Product For Your Jewelry Displays

In the first quarter of 2010, jewelry store owners will again have the chance improve the look of their space for less by installing Econo-Lite’s special Color Perfect™ LED Retrofit lights. The latest innovation in our line of jewelry store lighting, the Color Perfect™ jewelry lighting allows store owners to display diamonds in the best jewelry store lighting available.

For more ways on how to start off 2010 with the best jewelry display lighting solutions on the market, contact Econo-Lite to get started on your free trial today!

For nearly three decades, Econo-Lite has built its reputation on quality products and professional workmanship.  The result of their commitment to excellence has been a chain reaction of one referral after another, from one satisfied customer to the other. 

Word of mouth recommendations are perhaps one of the most powerful tools a company can have at its disposal. It can literally make or break a business within a matter of hours.  According to company president, Jeff Gasman, word of mouth referrals have been a powerful force in their business development.  “Nearly half of our showcase LED orders are the result of referrals from happy customers.  Jewelry store lighting is something we’ve been doing for over 27 years, so when it comes to their jewelry displays, store owners not only trust us, they recommend us!” 

Econo-Lite has revolutionized the LED lighting industry with multiple innovations and industry firsts in LED display lighting.  Their latest product, the LED Vantage©, is the first to present their patented, spring-loaded technology which allows for quick and easy installation into any size showcase and premium lighting results. Additionally, LED Vantage© lighting guarantees consistent color and power from end-to-end using their exclusive, wireless component design.

This commitment to quality and innovation is just part of the reason why Econo-Lite continues to succeed and shine in all areas of business development.

Econo-Lite Products offers no-obligation product sampling for most of their jewelry lighting products.  Businesses can learn more about this offer by visiting http://eco-lite.com/industries/jewelry/jewelry-store-lighting.htm

To learn more about the jewelry lighting from Econo-Lite Products, visit http://www.jewelry-lighting.com/

About Econo-Lite Products

Econo-Lite Products is a division of Eco-Lite Products, a leading supplier of energy-efficient, product-enhancing lighting to beauty salons, art galleries, jewelry stores and eyewear retailers. 

Eco-Lite’s fixtures are manufactured based on their cornerstone lighting principles. Their products are the perfect combination of energy efficiency, power, color and longevity.

Visit them online at http://www.eco-lite.com/

Made specifically for diamonds, the jewelry showcase LED light produces a crisp white light that will give the entire shop an uniform color instead of unnatural tones that are often seen with fluorescent and halogen lighting. With nearly 30 years of success in jewelry store lighting, the Econo-Lite professionals proudly stand behind the showcase LED product.

With the LED “Vantage” enjoy the advanced wireless design that allows each section of the LED strip to remain lit even if other sections go out, keeping the spotlight on your products at all times.

Each jewelry showcase LED is custom made at no extra charge and installation is simple with the patented spring-loaded technology. This is more than just a lighting solution, but this new way of looking at jewelry display lighting will reduce your electric bills.

A technology that truly benefits both you and your customers, the professionals at Econo-Lite are excited to show you what you’ve been missing with their award-winning jewelry display lighting.

Jewelry Showcase Lighting: Get Your Free Trial

See for yourself if we can fill your lighting needs by taking advantage of your free trial and see our showcase LED fixtures in your store. Call us about your free trial and we’ll send you a light to use for a month: 1-800-345-9652.

Jewelry Display Lighting: Consistent Color and Power

LED Vantage © by Eco-Lite features many industry firsts which jewelry store owners find particularly appealing.  Each custom made LED strip contains sophisticated processors and regulators to ensure that the color and power of the light remains consistent.   The processors keep each diode running at the same color and power, end-to-end, so the left side of the strip looks exactly the same as the right side.

The diodes used in Econo-Lite’s showcase LED lighting are another premium feature of the LED Vantage©.  They are configured so that if one goes out, the rest of the diodes (lights) remain nice and bright.  The advanced, wireless connections between LED strips also permit the showcase LED fixture to remain lit, in case one section goes out.  Each diode in their showcase LED lighting delivers 100 lumens per watt for just the right amount of light power. 

LED Lighting Repair and Installation

The LED Vantage© is custom made to fit inside of any showcase and is secured to the case using Econo-Lite’s patented spring-loaded technology, which allows for a quick and simple installation.  Each LED strip is custom made for each customer, at no extra charge, to fit perfectly inside of any showcase, any style.

According to Howard Gurock, President of Econo-Lite, “We have designed our LED using a wire-free component design that joins each LED strip in such a way that repairs (if ever needed) become so easy that you wouldn’t have to return the LED showcase lighting to us.”

The LED Vantage © is made in the USA and is the result of over a year of testing and refinement, while working in partnership with the finest LED engineers in the country. Econo-Lite Products offers no-obligation product sampling for most of their jewelry lighting products.  Businesses can learn more about this offer by visiting http://eco-lite.com/industries/jewelry/jewelry-store-lighting.htm    

To learn more about the jewelry lighting from Econo-Lite Products, visit http://www.jewelry-lighting.com/

Showcase LED Lighting

Our showcase LED’s produce a crisp white light that is free of unnatural tones delivering deliver 100 lumens per watt for just the right amount of light power. We use only the highest quality LED diodes that are specially binned for us.  This means that there will not be a variation in the color of the LED strips that is often seen in other showcase LED fixtures that produce unnatural color tones.

Jewelry store owners usually have a difficult time deciding between the display lighting for their showcases. Eco-Lite makes your jewelry display lighting decision easier with the T-6 Canopy Ceramic Metal Halide fixture equipped with our Astro or Wall Case Technology and complete 360° swivel and tilt:

• Classic, streamlined design with maximum maneuverability.
• Great for showcases, wall cases, or tower cases.
• Rectangular lighting pattern matches the shape of your case and maximizes light efficiency.
• Circular illumination technology also available for wall cases or tower cases.
• Perfect for diamonds and all types of jewelry.
• Produces minimal heat and no “hot spots”.
• Bulbs are rated for 12,000 hrs.
• Made to fit most standard tracks.
• Available in white, black, or black/chrome.
• Assembled in the U.S. using only the highest quality metal housings, bulbs, ballasts, and wiring.

We are so sure you will be happy with your new jewelry display lighting that we’ll send you this light for one month and if you’re not convinced for whatever reason, you can send it back. Feel free to contact us for further details.

About Eco-Lite

In 1980, Eco-Lite started making lights for jewelry stores –  usually considered to be the most challenging of all retail environments. Today, Eco-Lite is a leading supplier of energy-efficient, product-enhancing lighting to the jewelry marketplace. In addition, Eco-Lite currently develops the same quality lighting for a wide variety of industries that include beauty salons, art galleries and eyewear retailers.

Eco-Lite’s fixtures are manufactured based on its cornerstone lighting principles. Our products are the perfect combination of energy efficiency, power, color and longevity.

Eco-Lite Products, LLC

33 Rockland Park Avenue

Tappan, New York 10983

Telephone: (800) 345-9652
Fax: (845) 365-9777

Email: contact@eco-lite.com

 The LED Vantage © is made in the USA and is the result of over a year of testing and refinement, while working in partnership with the finest LED engineers in the country. Each LED strip contains sophisticated processors and regulators to ensure that the color and power of the light remains consistent from end to end.  The LED Vantage© is custom made to fit inside of any showcase and is secured to the case using Econo-Lite’s patented spring-loaded technology, which allows for a quick and simple installation.

According to Howard Gurock, President of Econo-Lite, several technological firsts have been incorporated into the LED Vantage©, which makes the product particularly appealing for business owners. “We have designed our LED using a wire-free component design that joins each LED strip in such a way that repairs (if ever needed) become so easy that you wouldn’t have to return the LED showcase lighting to us.  In addition, each section of our LED strips contains its own regulators and processors –- sort of mini-engines – that keep each diode running at the same color and power, end to end, so the left side of the strip looks exactly the same as the right side.”

The diodes used in Econo-Lite’s showcase LED lighting are another premium feature of the LED Vantage©.  They are configured so that if one goes out, the rest of the diodes (lights) remain nice and bright.  The advanced, wireless connections between LED strips also permit the showcase LED fixture to remain lit, in case one section goes out.  Gurock says that these high quality LED’s are binned specifically for Econo-Lite’s Color Perfect Jewelry Lighting™ system, which means that there will not be a variation in the color of the LED strips that is often seen in LED strips of questionable origin.  Gurock added, “Our LED’s produce a crisp white light that is free of unnatural tones. Each diode in our showcase LED lighting delivers 100 lumens per watt for just the right amount of light power.  Each LED strip is custom made at no extra charge to fit perfectly inside of any showcase, any style.”

Econo-Lite Products offers no-obligation product sampling for most of their jewelry lighting products.  Businesses can learn more about this offer by visiting http://eco-lite.com/industries/jewelry/jewelry-store-lighting.htm

If you are the owner or manager of a Jewelry Store  and are looking to redesign your jewelry case lighting, the professionals at Econo-Lite can help your design an affordable solution with their award winning products.

Econo-Lite recently announced the availability of their Color Perfect Jewelry Lighting™.  This popular  jewelry store lighting system allows store owners to display jewelry in the best light possible, both inside and outside of the showcase.

The Color Perfect Jewelry Lighting system uses ceramic metal halide overhead lighting provides the high intensity light projection that is necessary to properly display diamonds and jewelry.

We also offer our in-case LED fixtures to supply that extra sparkle which will attract your customer’s gaze. Your jewelry will look amazing and irresistible, and you will sell more of it.

Get Started Today

If you would like a free lighting evaluation, call us today to review your store floor-plan.  If you would rather see our lighting fixtures in your store, call today and order your free trial: 1-800-345-9652.

If you are looking for the best in-case jewelry lighting, our fixtures provide a smooth ribbon of light. Eco-Lite fixtures:

• Avoid hot spots and unwanted shadows
• Virtually do away with glare
• Are “green” with dramatic energy savings
• Reduce your electric bills (they pretty much pay for themselves)
• Produce minimal heat

Best of all, they’re made to meet the strictest standards in the US. They’re clearly your best choice

Here at Econo-Lite products, we manufacture LED jewelry lighting  that has helped sales sparkle for many jewelry stores across the country. Our latest innovation, Color Perfect Jewelry Lighting™, is a revolutionary illumination system that allows store owners to display jewelry in the most accurate and appropriate lighting possible, both inside and outside of the showcase.

Our jewelry lighting designers know that proper lighting attracts more shoppers into the store, helps sell product and enhances a store’s image.  Color Perfect Jewelry Lighting™ uses a combination of overhead lighting and in-case LED fixtures, a component that is often overlooked in many jewelry store lighting designs.  The importance of light consistency inside and directly over a display case is one of the key components to selling more jewelry. 

Color Perfect Jewelry Lighting™ incorporates ceramic metal halide overhead lighting which provides the high intensity light projection that is necessary to properly display diamonds and jewelry. The in-case LED fixtures supply extra sparkle that attracts and maintains a customer’s gaze. 

 The system is the result of years of research, testing and focus group studies that included actual jewelry stores and customer feedback.   Color Perfect Jewelry Lighting™ is only available through Econo-Lite. 

Learn more at http://www.jewelry-lighting.com/