Once again, the speaker chosen by the Instore staff to lecture on jewelry store lighting was Howard Gurock, co-president of jewelry lighting manufacturer Econo-Lite Products.  One of the highlights of the class was the segment on LED lighting. Gurock gave a detailed explanation on how LED fixtures are made, discussed the differences between high quality and low quality LED’s, high powered and low powered diodes and the plusses and minuses of using LED fixtures in a jewelry store. 

On display at the Econo-Lite booth was their brand new LED recessed fixtures that can easily install into any type of ceiling.  At a mere 18 watts, the lights create no heat and project a pure, crisp white light that makes diamonds and other jewelry project a brilliance that is guaranteed to attract attention. With an industry leading five (5) year warranty, these fixtures have set the standard by which all other recessed LED lights for jewelry stores should be judged. These amazing lights are also available in a track version that can install in almost any existing track.

In addition to the new LED overhead lights on display, Econo-Lite was also demonstrating their much publicized incase LED Vantage showcase lights. These lights, which were featured in the February 2010 edition of Instore Magazine , are the perfect blend of color and power and emit a beautiful white light free on unnatural blue tones. Simple to install, and custom made to fit any showcase at no additional cost, these state of the art lights are a quick and convenient way to give your existing showcases an instant makeover. All of the shows attendees who saw the LED Vantage light were amazed at how it transforms and ordinary showcase into something extraordinary.

Information about the LED Vantage© can be obtained by calling 800-345-9652 .

LED Vantage © by Econo-Lite offers custom made LED strips which contain sophisticated processors and regulators to ensure that the color and power of the light remains consistent.  Furthermore, the processors keep each diode running at the same color and power, end-to-end, so the left side of the strip looks exactly the same as the right side.  The end result, as noted by Instore Magazine, “Diamonds and jewelry look fantastic inside the case and above the glass where the sale is made.”

Jewelry store owners appreciate not only the quality and integrity LED Vantage© brings to their showcase, but the simplicity and ease with which the system can be installed. The system is custom made to fit inside of any showcase and is secured using Econo-Lite’s patented spring-loaded technology.  Each LED strip is custom made for each customer, at no extra charge, to fit perfectly inside of any showcase, any style.

The diodes used in Econo-Lite’s showcase LED lighting are another premium feature of the LED Vantage©.   The diodes are high powered LED diodes which are configured in such a way that if one were to ever go out, the rest of the diodes (lights) will remain nice and bright.  The advanced, wireless connections between LED strips also permit the showcase LED fixture to be repaired, if necessary, without the need to return the fixture so that the jewelry store owner will not be without lighting for weeks on end as is the case with other companies.

Information about the LED Vantage© can be obtained by calling 800-345-9652 or by logging on to http://www.jewelry-lighting.com/

The delicate design of an estate piece or a newly cut diamond, each special in their own way, deserve to be displayed under the latest LED jewelry lighting technology.

Now, more than ever, the presentation of jewelry products can turn a “just browsing” customer into a real “buyer”.  With Econo-Lite LED showcase lighting; each jewelry piece is presented with a balance of consistent light, color and intensity, bringing out the character of the piece.

LED Jewelry Lighting, “Color Perfect”

Econo-Lite LED showcase fixtures used with our ceramic metal halide overhead lights provide 300% more power than halogen or incandescent bulbs.  Unlike other LED showcase fixtures, we use the highest quality LED diodes specially designed for us so there will be no variation in the color of the strips.  A crisp white light, free of unnatural tones is generated.  Each LED jewelry lighting showcase fixture is custom made at NO EXTRA CHARGE to fit perfectly to the inside of your case.

Econo-Lite Makes a Positive Impact on Sales

In all price ranges, the true color, tone, angle and sparkle of a piece of jewelry is crucial to a sale.  At Econo-Lite LED jewelry lighting, we have researched extensively the design of our products and the effect on their performance to ensure that you will have an advantage over the competition.

Call today at 1-800-345-9652 or contact us at Econo-Lite and we will send you a LED showcase light to use FREE for one month.  We also offer a free lighting analysis of your place of business to develop a lighting plan specifically designed for your needs.  At Econo-Lite, we take great pride in your success.

In 2009, Econo-Lite has had some of the best deals on showcase LED lighting, our lighting solution specifically for jewelry stores. Our number of special “insider” sales for subscribers to our mailing list were a huge success as clients continue to rave about our line of jewelry lighting solutions, paired with our attentive costumer service.

Check Out Our Newest LED Lighting Product For Your Jewelry Displays

In the first quarter of 2010, jewelry store owners will again have the chance improve the look of their space for less by installing Econo-Lite’s special Color Perfect™ LED Retrofit lights. The latest innovation in our line of jewelry store lighting, the Color Perfect™ jewelry lighting allows store owners to display diamonds in the best jewelry store lighting available.

For more ways on how to start off 2010 with the best jewelry display lighting solutions on the market, contact Econo-Lite to get started on your free trial today!

For nearly three decades, Econo-Lite has built its reputation on quality products and professional workmanship.  The result of their commitment to excellence has been a chain reaction of one referral after another, from one satisfied customer to the other. 

Word of mouth recommendations are perhaps one of the most powerful tools a company can have at its disposal. It can literally make or break a business within a matter of hours.  According to company president, Jeff Gasman, word of mouth referrals have been a powerful force in their business development.  “Nearly half of our showcase LED orders are the result of referrals from happy customers.  Jewelry store lighting is something we’ve been doing for over 27 years, so when it comes to their jewelry displays, store owners not only trust us, they recommend us!” 

Econo-Lite has revolutionized the LED lighting industry with multiple innovations and industry firsts in LED display lighting.  Their latest product, the LED Vantage©, is the first to present their patented, spring-loaded technology which allows for quick and easy installation into any size showcase and premium lighting results. Additionally, LED Vantage© lighting guarantees consistent color and power from end-to-end using their exclusive, wireless component design.

This commitment to quality and innovation is just part of the reason why Econo-Lite continues to succeed and shine in all areas of business development.

Econo-Lite Products offers no-obligation product sampling for most of their jewelry lighting products.  Businesses can learn more about this offer by visiting http://eco-lite.com/industries/jewelry/jewelry-store-lighting.htm

To learn more about the jewelry lighting from Econo-Lite Products, visit http://www.jewelry-lighting.com/

About Econo-Lite Products

Econo-Lite Products is a division of Eco-Lite Products, a leading supplier of energy-efficient, product-enhancing lighting to beauty salons, art galleries, jewelry stores and eyewear retailers. 

Eco-Lite’s fixtures are manufactured based on their cornerstone lighting principles. Their products are the perfect combination of energy efficiency, power, color and longevity.

Visit them online at http://www.eco-lite.com/

Made specifically for diamonds, the jewelry showcase LED light produces a crisp white light that will give the entire shop an uniform color instead of unnatural tones that are often seen with fluorescent and halogen lighting. With nearly 30 years of success in jewelry store lighting, the Econo-Lite professionals proudly stand behind the showcase LED product.

With the LED “Vantage” enjoy the advanced wireless design that allows each section of the LED strip to remain lit even if other sections go out, keeping the spotlight on your products at all times.

Each jewelry showcase LED is custom made at no extra charge and installation is simple with the patented spring-loaded technology. This is more than just a lighting solution, but this new way of looking at jewelry display lighting will reduce your electric bills.

A technology that truly benefits both you and your customers, the professionals at Econo-Lite are excited to show you what you’ve been missing with their award-winning jewelry display lighting.

Jewelry Showcase Lighting: Get Your Free Trial

See for yourself if we can fill your lighting needs by taking advantage of your free trial and see our showcase LED fixtures in your store. Call us about your free trial and we’ll send you a light to use for a month: 1-800-345-9652.

Jewelry Display Lighting: Consistent Color and Power

LED Vantage © by Eco-Lite features many industry firsts which jewelry store owners find particularly appealing.  Each custom made LED strip contains sophisticated processors and regulators to ensure that the color and power of the light remains consistent.   The processors keep each diode running at the same color and power, end-to-end, so the left side of the strip looks exactly the same as the right side.

The diodes used in Econo-Lite’s showcase LED lighting are another premium feature of the LED Vantage©.  They are configured so that if one goes out, the rest of the diodes (lights) remain nice and bright.  The advanced, wireless connections between LED strips also permit the showcase LED fixture to remain lit, in case one section goes out.  Each diode in their showcase LED lighting delivers 100 lumens per watt for just the right amount of light power. 

LED Lighting Repair and Installation

The LED Vantage© is custom made to fit inside of any showcase and is secured to the case using Econo-Lite’s patented spring-loaded technology, which allows for a quick and simple installation.  Each LED strip is custom made for each customer, at no extra charge, to fit perfectly inside of any showcase, any style.

According to Howard Gurock, President of Econo-Lite, “We have designed our LED using a wire-free component design that joins each LED strip in such a way that repairs (if ever needed) become so easy that you wouldn’t have to return the LED showcase lighting to us.”

The LED Vantage © is made in the USA and is the result of over a year of testing and refinement, while working in partnership with the finest LED engineers in the country. Econo-Lite Products offers no-obligation product sampling for most of their jewelry lighting products.  Businesses can learn more about this offer by visiting http://eco-lite.com/industries/jewelry/jewelry-store-lighting.htm    

To learn more about the jewelry lighting from Econo-Lite Products, visit http://www.jewelry-lighting.com/

Showcase LED Lighting

Our showcase LED’s produce a crisp white light that is free of unnatural tones delivering deliver 100 lumens per watt for just the right amount of light power. We use only the highest quality LED diodes that are specially binned for us.  This means that there will not be a variation in the color of the LED strips that is often seen in other showcase LED fixtures that produce unnatural color tones.

Jewelry store owners usually have a difficult time deciding between the display lighting for their showcases. Eco-Lite makes your jewelry display lighting decision easier with the T-6 Canopy Ceramic Metal Halide fixture equipped with our Astro or Wall Case Technology and complete 360° swivel and tilt:

• Classic, streamlined design with maximum maneuverability.
• Great for showcases, wall cases, or tower cases.
• Rectangular lighting pattern matches the shape of your case and maximizes light efficiency.
• Circular illumination technology also available for wall cases or tower cases.
• Perfect for diamonds and all types of jewelry.
• Produces minimal heat and no “hot spots”.
• Bulbs are rated for 12,000 hrs.
• Made to fit most standard tracks.
• Available in white, black, or black/chrome.
• Assembled in the U.S. using only the highest quality metal housings, bulbs, ballasts, and wiring.

We are so sure you will be happy with your new jewelry display lighting that we’ll send you this light for one month and if you’re not convinced for whatever reason, you can send it back. Feel free to contact us for further details.

About Eco-Lite

In 1980, Eco-Lite started making lights for jewelry stores –  usually considered to be the most challenging of all retail environments. Today, Eco-Lite is a leading supplier of energy-efficient, product-enhancing lighting to the jewelry marketplace. In addition, Eco-Lite currently develops the same quality lighting for a wide variety of industries that include beauty salons, art galleries and eyewear retailers.

Eco-Lite’s fixtures are manufactured based on its cornerstone lighting principles. Our products are the perfect combination of energy efficiency, power, color and longevity.

Eco-Lite Products, LLC

33 Rockland Park Avenue

Tappan, New York 10983

Telephone: (800) 345-9652
Fax: (845) 365-9777

Email: contact@eco-lite.com

 The LED Vantage © is made in the USA and is the result of over a year of testing and refinement, while working in partnership with the finest LED engineers in the country. Each LED strip contains sophisticated processors and regulators to ensure that the color and power of the light remains consistent from end to end.  The LED Vantage© is custom made to fit inside of any showcase and is secured to the case using Econo-Lite’s patented spring-loaded technology, which allows for a quick and simple installation.

According to Howard Gurock, President of Econo-Lite, several technological firsts have been incorporated into the LED Vantage©, which makes the product particularly appealing for business owners. “We have designed our LED using a wire-free component design that joins each LED strip in such a way that repairs (if ever needed) become so easy that you wouldn’t have to return the LED showcase lighting to us.  In addition, each section of our LED strips contains its own regulators and processors –- sort of mini-engines – that keep each diode running at the same color and power, end to end, so the left side of the strip looks exactly the same as the right side.”

The diodes used in Econo-Lite’s showcase LED lighting are another premium feature of the LED Vantage©.  They are configured so that if one goes out, the rest of the diodes (lights) remain nice and bright.  The advanced, wireless connections between LED strips also permit the showcase LED fixture to remain lit, in case one section goes out.  Gurock says that these high quality LED’s are binned specifically for Econo-Lite’s Color Perfect Jewelry Lighting™ system, which means that there will not be a variation in the color of the LED strips that is often seen in LED strips of questionable origin.  Gurock added, “Our LED’s produce a crisp white light that is free of unnatural tones. Each diode in our showcase LED lighting delivers 100 lumens per watt for just the right amount of light power.  Each LED strip is custom made at no extra charge to fit perfectly inside of any showcase, any style.”

Econo-Lite Products offers no-obligation product sampling for most of their jewelry lighting products.  Businesses can learn more about this offer by visiting http://eco-lite.com/industries/jewelry/jewelry-store-lighting.htm

If you are the owner or manager of a Jewelry Store  and are looking to redesign your jewelry case lighting, the professionals at Econo-Lite can help your design an affordable solution with their award winning products.

Econo-Lite recently announced the availability of their Color Perfect Jewelry Lighting™.  This popular  jewelry store lighting system allows store owners to display jewelry in the best light possible, both inside and outside of the showcase.

The Color Perfect Jewelry Lighting system uses ceramic metal halide overhead lighting provides the high intensity light projection that is necessary to properly display diamonds and jewelry.

We also offer our in-case LED fixtures to supply that extra sparkle which will attract your customer’s gaze. Your jewelry will look amazing and irresistible, and you will sell more of it.

Get Started Today

If you would like a free lighting evaluation, call us today to review your store floor-plan.  If you would rather see our lighting fixtures in your store, call today and order your free trial: 1-800-345-9652.

If you are looking for the best in-case jewelry lighting, our fixtures provide a smooth ribbon of light. Eco-Lite fixtures:

• Avoid hot spots and unwanted shadows
• Virtually do away with glare
• Are “green” with dramatic energy savings
• Reduce your electric bills (they pretty much pay for themselves)
• Produce minimal heat

Best of all, they’re made to meet the strictest standards in the US. They’re clearly your best choice

Here at Econo-Lite products, we manufacture LED jewelry lighting  that has helped sales sparkle for many jewelry stores across the country. Our latest innovation, Color Perfect Jewelry Lighting™, is a revolutionary illumination system that allows store owners to display jewelry in the most accurate and appropriate lighting possible, both inside and outside of the showcase.

Our jewelry lighting designers know that proper lighting attracts more shoppers into the store, helps sell product and enhances a store’s image.  Color Perfect Jewelry Lighting™ uses a combination of overhead lighting and in-case LED fixtures, a component that is often overlooked in many jewelry store lighting designs.  The importance of light consistency inside and directly over a display case is one of the key components to selling more jewelry. 

Color Perfect Jewelry Lighting™ incorporates ceramic metal halide overhead lighting which provides the high intensity light projection that is necessary to properly display diamonds and jewelry. The in-case LED fixtures supply extra sparkle that attracts and maintains a customer’s gaze. 

 The system is the result of years of research, testing and focus group studies that included actual jewelry stores and customer feedback.   Color Perfect Jewelry Lighting™ is only available through Econo-Lite. 

Learn more at http://www.jewelry-lighting.com/

Econo-Lite’s new LED product, which is called the LED Vantage ©, is made in the USA and is the result of over a year of testing and refinement.  Working in partnership with the finest LED engineers in this country, each LED strip contains sophisticated processors and regulators to ensure that the color and power of the light remains consistent from end to end.  The LED Vantage is custom made to fit inside of any showcase and is secured to the case using Econo-Lite’s patented spring loaded technology which allows installation in just a few minutes.

The buzz though, was all about what the LED Vantage did for diamonds and jewelry.  Diamonds were literally brought to life, colors burst through each diamond as if there was fire coming from them.  The brilliance and scintillation of the stones was something that the attendees had never seen before in any LED showcase lighting.  Colored stones, gold, silver and other jewelry also came to life when viewed under the LED Vantage lighting. The LED Vantage projects a beautiful crisp white light free of the unnatural blue tones found in many other LED lights on the market today.

Howard Gurock, Co-President of Econo-Lite, was thrilled with the reaction to their new LED showcase lighting for jewelry.  According to Gurock “when we decided to produce LED lighting for jewelry stores we spoke to our customers and asked them what features, beyond perfect color, they wanted to see in a showcase LED.  Overwhelmingly, we were told that ease of installation and speed with repairs, if there were a problem with the lighting in the future, were crucial. Stores do not like being without lighting for one of their showcases for even a day.  Our spring loaded technology makes installation quick and simple and our wire free component design makes repairs so easy that most customers will not have to return the LED showcase lighting to us if repairs were ever needed in the future. The LED that we developed is far superior to what other companies have had on the market to date which is one of the reasons that, in this challenging economy, sales of our LED jewelry lighting have been so brisk.”

With the holiday season on the horizon, Gurock believes that having Econo-Lite’s LED Vantage lighting is more important than ever to store owners.  With store traffic down from years past attracting the attention of the customer to your merchandise is crucial. Our LED jewelry lighting will, without question, catch your customer’s eye which will greatly increase your chances of making a sale.

To learn more about the jewelry lighting from Econo-Lite Products, visit http://www.jewelry-lighting.com/

Greenburgh resident Jacqueline Shkreli, co-owner of Selah, said the new lights not only save energy but represent hair color more accurately.

As a result, the salon isn’t getting any more calls from customers surprised by the tone of their newly tinted hair in the daylight.

“Clients aren’t calling and saying their hair color is different,” Shkreli said. “It’s a happier customer.”

Developing energy-efficient lighting that meets the demands of hair colorists concerned about accurate lighting has been a mission at Eco-Lite Products for more than a year and a half.

Howard Gurock, president of the Tappan-based company, said he was inspired to develop salon lighting by the experiences of his wife.

“My wife would get her hair colored every three to four weeks and then would complain that it looked different at home than in the salon. One day, I said to her, when I couldn’t take it anymore, ‘Why?’ And she said it was the lighting, the lighting is no good,” Gurock said.

Unlike other husbands in similar positions, Gurock was uniquely qualified to do something about the problem.

A one-time partner in a Rockland law firm, the New City resident had recently become partners with childhood friend Jeff Gasman in a company that specialized in lighting for independent jewelry stores.

In 2007, Gurock and Gasman bought a Jersey City, N.J., company known as Econo-Lite and moved the business to Rockland, changing the name to Eco-Lite to reflect the emphasis on energy-efficient lighting.

Econo-Lite, with 11 employees, assembled specialty light fixtures designed to make diamonds sparkle in a pure white light.

“If you go down 47th Street, 90 percent of the lights in the jewelry stores are made by our company,” Gurock said.

Gurock saw the potential to find new markets for specialty lights in other retail arenas that need to highlight merchandise in glass cases, including art galleries and craft stores.

The Santa Barbara Zoo in California, for instance, turned to Eco-Lite for energy-efficient lighting for its gift shop.

The company scored a coup when Cohen’s Fashion Optical, a chain of 120 eyeglass stores, hired Gurock to develop lights similar to those in jewelry shops but with less intensity.

When the idea of creating lighting for beauty salons came up in discussion with his wife, Gurock said he and Gasman did old-fashioned research to see if there would be a market for such a product.

They called two hair salons in all 50 states, asking the question: Do you like the lighting in your salon?

Nine out of 10 owners said no.

Knowing that lighting, especially high-intensity lighting that produces a natural light, uses tons of electricity, Gurock said creating an energy-efficient fixture was the No. 1 goal for the system.

The company’s lighting experts began creating a fixture with a ceramic-metal halide light bulb.

Unlike the halogen bulbs favored by colorists, metal halide bulbs uses less energy and still emit a bright white light. Metal halide lights are often used in sports stadiums.

Gurock’s team started with a 22-watt bulb. By using reflectors in the fixture, they were able to create enough light to replace a 50-watt halogen light.

With a prototype in hand, Gurock began reaching out to stylists, eventually finding his way to the doors of Carmine and Beth Minardi on Madison Avenue in New York.

Well known in beauty circles for their celebrity clientele as well as their expertise in designing salon lighting to accurately represent color, the Minardis were initially skeptical of Eco-Light’s quest.

Carmine Minardi, a beauty educator for 20 years, said that salons use both incandescent and halogen lights to produce a flattering mix of warm and cool light.

The downside is the lights are expensive to install and maintain because not only do they guzzle electricity but they are so warm they require lavish air conditioning.

Existing energy-efficient lights that used fluorescent bulbs weren’t suitable for salons, Minardi said.

“Most energy-efficient lights are very, very white, whether they are fluorescent or compact fluorescent. They are very good at saving energy, but they are not good for looking at skin tone or the tone of hair,” he said.

That was also a pitfall of the first Eco-Lite prototype.

“When I saw the prototype, I said that in theory this is great. I’d love to save money on electricity and air conditioning,” Minardi said. “But the original was too white and too clear.”

Persuaded by the persistence of Gurock, who kept coming back with new prototypes based on Minardi’s advice, the couple agreed to team with Eco-Light to create a complete system of energy-efficient lights that could accurately render hair color.

The Minardi Color Perfect Lighting System took over a year to develop and consists of three fixtures: an ambient light that’s hung a foot below the ceiling; a task light suspended over a stylist’s chair; and an LED-based fixture placed at the customer’s eye level to light the face.

The system won the International Beauty Industry Innovator Award at the 2009 America’s Beauty Show in March in Chicago.

Minardi said the secret is warming up the bulbs with strategically placed glass gels of different hues. The mix of reflectors and gels softens the white metal halide light, creating a flattering effect without sacrificing energy efficiency.

Minardi said that the lighting portion of the electric bill at his New York salon has dropped by 70 percent and the overall bill is down about 35 percent.

Salons are not usually environmentally friendly places, Minardi noted, with the large volumes of hot water and chemicals in use as well as the constant hair drying.

“If every salon in America drops its power usage by 35 percent, that’s a heck of a lot of savings for the environment,” Minardi said. “This is definitely a move in the right direction for any industry, but especially with ours.”

The price for the system for an average-size salon would be $3,000 to $5,000, with each light costing $129 to $499, an expense Gurock contends will pay for itself in energy savings.

Available since January, the lighting system is in about 100 salons around the country, Gurock said.

Ted Cortese, owner of diVa Colour Studio in Memphis, Tenn., said he was the second salon in the country to install the Eco-Lite system.

“One of the problems I’ve always had is that I did not want hair color and skin color tainted by fluorescent bulbs,” he said. “This is the closest thing to outside natural light that you can have inside a building. These lights are not only clean as far as tone on skin and eyes, but they put out almost no heat.”

In the South, that saves on air conditioning. “My utility bill last year in June and this year in June is half,” Cortese said.

Cortese spent $10,000 to light seven stations at his salon.

“The light bulbs themselves might be a little expensive, but they last for years. I’ve got the finest lighting system I’ve seen in 35 years in this business,” he said, adding that he is saving an estimated $450 to $600 a month on his electric bill.

Laurel Smoke, editor-in-chief of Modern Salon magazine, said the Eco-Lite system is unique because it not only provides color-accurate lighting but also energy savings.

“The major challenge in lighting in salons has to do with hair color,” she said. “Colorists are striving to get the color the client wants. If they are trying to get a buttery blond versus a golden blond versus a platinum blond, the lighting can make a huge, huge difference.”

Salons have also been striving to become more environmentally aware.

“This company has come out with something that gives salons not only great lighting for hair color, but something that’s environmentally friendly,” Smoke said.

Gurock said Eco-Lite is experimenting with other energy-efficient lights, including an LED that uses just 30 watts of electricity but has the power of 200 watts of halogen light or 1,000 watts of incandescent light.

While Gurock declined to reveal sales figures for the privately held company, he said they were over $1 million.

Despite the recession, sales have held steady, he said, because of all the new markets the company has pursued beyond its jewelry store base.

Gurock, who will be 47 next month, said he has big hopes for the business once the economy turns around.

“We want to be known as the company of choice for energy-efficient lighting in the retail and eventually the consumer world,” he said.

Additional Facts

 On the Web:

www.eco-lite.com